Every big ad platform now has a public library where you can see the ads a brand runs. They look alike but hold very different things: one has every ad worldwide, another only European ones; one keeps ads for seven years, another for one. Most comparison pages online contradict each other, because the libraries change every few months. This page checks each one against the platform’s own pages and live site, and every cell below was checked on 22 October 2026.
What does each ad library include?
Meta, LinkedIn and Google cover the whole world; TikTok’s library and Pinterest’s cover Europe. Most keep an ad for about a year after it last ran.
| Library | Which ads | Countries | How long kept |
|---|---|---|---|
| Meta Ad Library | All active ads on Facebook, Instagram and Meta’s other apps; ended ads only if EU, UK or political | Worldwide (active ads) | Active ads while they run; EU and UK ads a year after their last impression (UK ads that ran after 1 July 2025); political ads 7 years |
| TikTok Commercial Content Library | Every ad with at least one impression since 1 October 2022; no political ads | EEA, UK, Switzerland, Turkey | A year after last shown |
| TikTok Creative Center Top Ads | High performers whose advertisers opted in | 28 regions, including the US | Browse the last 7, 30 or 180 days |
| LinkedIn Ad Library | Ads created on or after 1 June 2023 | Worldwide | A year after the last impression |
| Google Ads Transparency Center | Verified advertisers’ ads on Search, YouTube, Shopping, Maps and Play; all advertisers in Europe and Turkey | Worldwide (verified advertisers) | A year after last shown; election ads up to 7 years |
| Pinterest ads repository | Ads shown to users in the EU | EU (see note below) | The last 12 months |
What does each one show, and what can you do with it?
None shows spend for ordinary ads. Reach and targeting appear mostly for ads shown in Europe, because European rules require them.
| Library | Spend | Reach | Targeting | Search by | Account needed | Export |
|---|---|---|---|---|---|---|
| Meta | Political and issue ads only | EU and political ads (UK ads get some extra detail) | EU and political ads | Keyword or advertiser, after picking a country and ad category | No | No for ads; a spending report for political ads, and an API |
| TikTok Commercial Content Library | No | EEA ads (by country; age and gender since June 2026) | EEA ads | Advertiser name or keyword, by country and date | No | No; an all-ads report (charts) and an API |
| TikTok Top Ads | No; a budget level (low, medium, high) | No; likes and a CTR percentile | No | Keyword and filters (region, objective, period, language, format, likes) | A few ads without; all with a log-in | No; videos are watermarked |
| No | EU ads, as a range | EU ads, top three choices | Company, payer or keyword, by country and date | No | No | |
| No (political spend is in a separate report) | Europe, Turkey and political ads, as a range, 90 days late | Europe and Turkey: kinds of audience selection | Advertiser name or website, by country, date, platform and format | No (only for age-restricted ads) | No; an API for ads served in the EEA | |
| No | Yes, in 10K ranges | Yes | Advertiser name, by date, category, country, age and gender | Unclear | Not found |
Where the official pages disagree (October 2026):
- TikTok’s coverage. The library’s FAQ says EEA, UK, Switzerland and Turkey; TikTok’s developer page for the same data still says EU only. We trust the FAQ, which matches the live site.
- Google’s platforms. The Transparency Center’s FAQ and filters list Search, Play, Maps, Shopping and YouTube; Google’s ads policy help page lists Search, Display, Gmail and YouTube.
- Pinterest’s countries. Its help page says EU; the live country filter also lists Norway, Türkiye and Brazil. We couldn’t confirm what non-EU ads it holds, or whether it needs a log-in.
Meta Ad Library
The biggest and the only one with every active ad worldwide, across Facebook, Instagram and Meta’s other apps. Ended ads disappear unless they ran in the EU or UK, or were political. Read how to use the Meta Ad Library, and for a competitor’s ads specifically, how to see a competitor’s Facebook ads.
TikTok Commercial Content Library and Top Ads
Two places with different jobs. The Commercial Content Library is a complete record of ads shown in Europe, searchable by brand. Top Ads is a sample of well-performing ads for inspiration, with likes and CTR hints but not every ad a brand runs. Read the TikTok Ads Library guide.
LinkedIn Ad Library
Worldwide since June 2023 and searchable by company, payer or keyword, with filters on targeting. Ads aimed at the EU show impressions and the top three targeting choices; others show only the ad. Read the LinkedIn Ad Library guide.
Google Ads Transparency Center
Search, YouTube, Shopping, Maps and Play ads, searchable by advertiser or by website. A website search also turns up other companies’ ads that point at that site. Read the Google Ads Transparency Center guide.
How do I follow one brand across every ad library?
By hand, you search each library separately, note what you find, and come back regularly, because every one of them drops ads about a year after they stop.
- Search the brand in each library: Meta, TikTok, LinkedIn, Google.
- Use the same country in each where you can, so you compare like with like. For TikTok, pick a European country.
- Copy each ad’s text, dates and link into a spreadsheet, one row per ad, with a column for the platform.
- Repeat every few weeks and mark what’s new and what has stopped.
| Way | Free | All four libraries | Ads kept after they leave the library | Effort |
|---|---|---|---|---|
| Each library by hand | Yes | Four separate searches | Only what you copy | High, every time |
| Each platform’s API | Yes | Meta, TikTok and Google, mostly European ads | Yes | Programming, an application each |
| Parsly | Yes | Yes, one list per brand | Yes | One click per library |
How do I do this with Parsly?
Parsly is a free Chrome extension that reads the ads each library shows you and keeps a brand’s ads together.
- Open the brand’s ads in any of the four libraries.
- Open Parsly from Chrome’s toolbar. The first time on each site, allow it there.
- Click Collect. Parsly scrolls like a person would and reads each ad with its dates.
- Parsly marks the likely winners: the ads that have run longest and have the most variations.
- Copy the list or download it as a spreadsheet (CSV). Collect again later to see what changed.
Parsly reads only what each library shows you, so it can’t add spend or targeting the library doesn’t show. Reuse ads only where you have the right to: they belong to their advertisers, and each platform’s terms may not allow downloading them.
Questions people ask
Which ad library shows ad spend?
None of them, for ordinary commercial ads. Meta and Google show spend only for political and issue ads (Google in a separate political report). TikTok's Top Ads shows a rough budget level, not spend.
Which ad library has US ads?
Meta (active ads only), LinkedIn and Google. TikTok's Commercial Content Library doesn't: it covers Europe, the UK, Switzerland and Turkey. TikTok's Creative Center has a US region, but only for ads advertisers chose to share.
Do I need an account to use ad libraries?
No. Meta, TikTok's Commercial Content Library, LinkedIn and Google all work without signing in. You need an account only for extras: adult or age-restricted ads, reporting an ad, or seeing all of TikTok's Top Ads.
Which ad library shows targeting?
For ads shown in Europe, all of them show some: LinkedIn the top three targeting choices, Google the kinds of audience selection, TikTok and Pinterest the targeting chosen. Outside Europe, targeting is only shown for political ads, where it's shown at all.
Why do articles about ad libraries disagree?
Because the libraries keep changing, mostly as European rules come in. Meta added UK ads in 2025, TikTok added age and gender reach in June 2026, and Google is removing clickable ads. Check the date on anything you read; this page was checked on 22 October 2026.
Is there one place to see a brand's ads on every platform?
Not from the platforms: each library is separate and searched separately. Parsly collects a brand's ads from each library you open into one list you can download.
Sources
Checked against the real sites on 22 October 2026. Platforms change their buttons often; if something has moved, tell us at [email protected].
- Meta Ad Library and its FAQ
- TikTok Commercial Content Library: FAQs
- TikTok Business Help Center: About Top Ads
- TikTok Business Help Center: Top Ads asset authorisation
- LinkedIn Ad Library and its FAQ
- Google Ads Transparency Center: FAQs
- Google Ads policy help: Ads transparency
- Pinterest Help: View the ads repository