Find out how any company gets its customers_

// What you get

The whole funnel, not just the ads.

Ad spy tools stop at the ad. REG follows it: where it sends people, what happens next, and how the business makes its money back.

Most competitor analysis gives you a list of a rival's ads, or a traffic estimate, or a generic SWOT. None of them tells you how the business actually works. REG does the research a good marketer would do by hand: it reads the company's Facebook and Instagram ads in the Meta Ad Library, its Google, TikTok and LinkedIn ads, follows each ad to its landing page, reads the sign-up or booking form, works out when the card goes in, and traces the upsells and referral schemes that keep customers paying. The result is a competitor funnel analysis you can act on: which channels bring their customers in, which offers and angles they keep paying to run, and where their funnel is weak.

• Ads

  found

  Every ad on Meta, Google, TikTok and LinkedIn, how long each has run, the angles, and where each one leads.

• Landing pages

  found

  The offer, the proof, the price, and every version they're testing.

• Sign-up

  found

  The form or quiz, what it asks, and where each answer sends you.

• Follow-up

  often inferred

  Sales calls, chase-up pages, countdowns, what gets tracked and reported to the ad platforms.

• Checkout

  found

  When the card goes in, the trial, every plan and price.

• Delivery

  found

  What the product really runs on: their own software, a white-label, a team.

• Keep and upsell

  found

  Higher plans, add-ons, lock-in, and what happens when you try to cancel.

• Referrals

  found

  Affiliate and referral schemes, and what they pay per customer.

• The people

  found

  The founders, their audience, and the other things they sell.

• Conversion rates

  not visible

  Their spend, conversions and churn stay private, and the report says so.

// A real report

How AG1 gets its customers.

We pointed REG at AG1, the greens powder, and published what came back: every step of the funnel, with the evidence.

It's a fair test of AI competitor research: a big brand with thousands of ads, dozens of landing pages and a sophisticated site. REG found the shape of their paid social, the pages built for each podcast and audience, a visitor classifier in their code, and the places where their own numbers disagree.

• In their code

  A visitor classifier

  AG1's site sorts each visitor into one of nine groups by where they came from, including people arriving from competitors' sites.

• In the ad library

  Half the ads in creators' names

  205 of the 418 US Meta ads we loaded ran as partnership ads across 31 creators, many linked through a creator-ads tool.

• Claims to check

  One gift, two values

  The same free welcome kit was worth $43 on one AG1 page and $72 on another, on the same day.

// Evidence and limits

No guesses dressed up as facts.

The risk with AI for competitor research is that it sounds confident about things it made up. REG works the other way round: it only reports what it can point to, keeps what it saw apart from what it inferred, and is plain about the limits of public evidence. A competitor's ad spend, conversion rates and email sequences are private, and the report says so instead of inventing numbers.

// How it works

Install, ask, read.

REG is a skill for your AI assistant: a set of instructions that tells it how to research a business properly, in what order, and when the job is done. You add it once, then ask about any company in plain words. Your assistant does the browsing and reading on your computer, then writes the report into your folder, with the evidence it collected saved beside it.

1. 01 Add REG Two commands in Claude Code. Free, no account, nothing else to install.
2. 02 Ask about a company “How does [company] get its customers?”, or /reg:competitor-funnel. It tells you what it found in a first look and asks how deep to go: light, medium or deep.
3. 03 Read the report The funnel step by step, with a link to the evidence for each finding, saved in your folder.

// Why not funnel hacking?

Learn from their funnel without joining it.

The usual way to reverse engineer a competitor's funnel is funnel hacking: buy the product, join the email list, book the call and take notes. It works, but it's slow, it puts you in their sales pipeline, and it pollutes their data. REG gets most of the same picture from what any visitor can see, and goes further in places a visitor wouldn't look, like the code the site sends your browser.

// Who it's for

For anyone copying what's working.

It sits alongside the other AI skills for marketing: where most help you write copy or plan content, REG does the competitor research that should come first.

// Also in REG

Two more skills in the same install.

// Questions

Questions people ask.